Privacy policy

Last Updated: December 2022

GOAT Directive LLC, (“GOAT Directive,” “we,” “us,” or “our”) takes your privacy seriously. We want you to know how we collect, use, share, and protect your personal data.

This Privacy Policy tells you:

  1. What personal data we collect
  2. How we use your personal data
  3. How we share your personal data
  4. How we protect your personal data
  5. Your choices regarding your personal data
  6. Information specific to non-U.S. users
  7. Changes to this Privacy Policy

This Privacy Policy applies only to personal data that we collect on the website (the “Site”) as it may be modified, relocated, and/or redirected from time to time. Personal data means information that relates to you as an individually identifiable person, such as your name, e-mail address, and mobile number.

Accordingly, this Privacy Policy does not apply to information collected by anyone other than us (even if related to our business), information collected other than via the Site, and non-personally identifiable information, which, standing alone, cannot be used to determine your identity.


Information You Give Us
We collect personal data that you voluntarily share with us through the Site. For example, we collect information from you when you create an account, make a purchase or fill out a request form on the Site.
The personal data we collect from you may include, without limitation:

  • Contact information, including name, address, email address, and telephone number.
  • Personal information is collected by electronic surveys that GOAT Directive conducts (for example a contest entry or after-purchase satisfaction survey). Surveys may expressly ask you for your personal details so we can provide additional information or follow up.
  • Data (some of which may be personal data) collected by automated means when you call our customer service center. For instance, we may record audio of these calls for quality control and training purposes.

We also collect certain information which may include personal data when you submit (a) order information, including name, company name, product information, and delivery address; and (b) payment information, including billing address, credit card number, expiration date, and CVV into the Site (this information is transmitted via Transport Layer Security (TLS) encryption to a third-party order and payment processor and is not stored on GOAT Directive servers).

Information We Collect Through Technology on The Site
We may collect and store information through various technologies when you access the Site. Some of the information we collect and store and the technologies we use to do so are discussed below.

General Use and Preference Information
When you visit the Site, we may collect and store information regarding your use of the Site, such as details of how and when you used the Site, your interactions on the Site (including resources and pages that you access), your location, your device identifier and type, your browser information, and your Internet Protocol (IP) address. An IP address is often associated with the portal you used to enter the Internet, like your Internet Service Provider (ISP), company, association, or university. The information described in this paragraph, standing alone, cannot be used to determine your identity. Such information may, however, be combined in a way that makes it become personal- data (i.e., information that can identify you). For example, we may tie this information to personal data about you that we collect from other sources or that you provide to us. If this happens, we will treat the combined information as personal data. Additionally, where, according to local law, IP addresses and the like are considered personal data, we treat them as such.

The information we collect through technology on the Site helps us to improve the Site and to deliver more personalized service. The information enables us to estimate our audience size and usage patterns, allows us to customize our Website according to your individual interests, allows us to speed up your searches, and allows us to recognize you when you return to the Site.

Do We Use Cookies?
Yes. Cookies are small pieces of data that the Site or our service provider transfers through your Web browser that enables the Site’s or service provider’s systems to recognize your browser and capture and remember certain information. We use cookies and other anonymous identifiers to help us understand how users use the Site. For example, cookies gather information about how long you spend on a web page so that we can understand what web pages are of most interest to users. If you prefer, you can choose to have your browser warn you each time a cookie is sent, or you can choose to turn off cookies by adjusting your browser settings. If you turn off your cookies, some of the features on the Site may not function properly.

Google Analytics
We use cookies provided by Google Analytics, a third-party service provider, to assist us in better understanding our Site visitors. These cookies collect data tied to a user’s IP address, such as the length of time a user spends on a page, the pages a user visits, and the websites a user visits before and after visiting the Site. Based on this information, Google Analytics compiles aggregate data about Site traffic and Site interactions, which we use to offer better Site experiences and tools in the future. Google Analytics does not collect any personal data (other than IP Addresses, which may be considered personal data in some countries). You can obtain more information about Google Analytics here.

Web Beacons
We include small graphic images or other web programming code, called web beacons (also known as "pixel tags", “web bugs” or "clear GIFs"), on the Site. The web beacons are minute graphics with a unique identifier. They are used to track the online movements of Web users. In contrast to cookies, which are stored in a user's computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence.

Your Do Not Track Browser Setting
We support the Do Not Track (DNT) browser setting. DNT is a preference you can set in your browser’s settings to let the websites you visit know that you do not want the websites collecting your data.
We may track your online activities over time and across third-party websites or online services. For example, we might use web beacons to help us determine what links or advertisers brought you to our Site. We then track your activities on our Site. We also may use web beacons to track your visits to other websites so that third-party service providers can display GOAT Directive advertisements to you on those other websites based on your activities while on the Site (“remarketing”). If you do not wish for us to track your online activities as described in this paragraph, you should enable the DNT setting for your browser.  Our systems do not recognize "Do Not Track" signals, third-party companies who utilize these cookies or beacons enable you to opt out of this behavioral advertising. To learn more or opt out of these companies you can visit and

Information Third Parties Provide About You
We may supplement the information we collect about you through the Site with records received from third parties. For example, the service provider that processes orders submitted through the Site shares your order information, but not payment information, with us.
Furthermore, our third-party email services providers, such as Constant Contact, may include - page tags (also known as web beacons) and other technologies in emails to you that allow the sender to collect information about who opened those emails, and to otherwise track your engagement with any links in the emails sent (for example, when you click a link).
In each case, the information we receive from third parties depends on the third party and that third party’s information collection and use policies. You should review the privacy policies and practices of third parties whose websites you visit or whose services you utilize, including in connection with our products or services.

Information You Provide to A Third Party
The Site includes links from the Site to, and plug-ins (such as Facebook and Twitter buttons) from, sites or applications operated by third parties (“Third-Party Sites”). GOAT Directive does not control any Third-Party Sites and is not responsible for any information they may collect. The information collection practices of a Third-Party Site are governed by their privacy policies. It is your choice to enter any Third-Party Site. We recommend that you read their privacy policies if you choose to do so.

We do not knowingly collect any information from anyone under 13 years of age and you should not provide us with any information regarding any individual under the age of 13. The Site and our products and services are intended to be accessed and used only by adults and are not directed to minors. If you are below the age of 18, you may access or use our Site only under the supervision of a parent or legal guardian who agrees to be bound by this Privacy Policy.

We use the information we collect for various lawful business purposes, including, among others, to serve you and improve your experience on the Site. Additionally, we may use the information we collect for purposes of:

  • Responding to requests for information
  • Processing online sales of our product
  • Responding to requests for product quotes
  • Registering users for GOAT Directive promotions and events
  • Responding to technical support questions and concerns
  • Contacting users for marketing, advertising, and sales purposes
  • Improving our products and services
  • Responding to questions and feedback
  • Conducting market research and analysis
  • Continuously evaluating and improving the online user experience
  • Network and information security
  • Fraud prevention
  • Reporting suspected criminal acts
  • Compliance with the law or to protect the rights, property, or safety of GOAT Directive, our users, or others
  • Processing and responding to job applications

We may also use information that we collect in other ways. To the extent required by applicable law, we will provide notice at the time of collection and obtain your consent.

Data Retention
We retain your personal data collected via the Site for the duration of the customer relationship if any unless a specific retention period is required by applicable law. Job applications are purged if no action is taken unless a specific retention period is required by applicable law.

We may sell, rent or share your personal data with third parties. The following are some of the ways we share your personal data:

Third-Party Service Providers: We will share your personal data with third-party service providers with whom GOAT Directive has agreements to help us provide services to you. The following are some examples of the types of third-party service providers with which we share your personal data and our purpose for doing so:

Data Analytics: We retain third-party service providers to help us perform data analytics regarding your interactions with the Site. For example, Google Analytics may track what pages users visit on the Site and how long they stay there to determine how users use the Site.

Legal Advice: We may disclose your personal data to an attorney in the process of obtaining legal advice.

Third-party Processors: Through the Site, you transmit your order and payment information to a third-party order and payment processor.

Advertising Platforms: We may disclose the fact that you visited the Site to advertising networks so that they can show you GOAT Directive advertisements on other websites and platforms. These services can help us tailor advertising that we think may be of interest to you based on your use of the Site and to otherwise collect and use data about your use of the Site.

Other Approved Vendors. We may share personal data with unaffiliated companies or individuals we hire to provide services or perform business functions on our behalf (such as print, mail, or email vendors; web hosting vendors; cloud service providers; consultants; digital advertising and analytics vendors; and contest or sweepstakes operators) because these vendors need access to the personal data to perform the functions we have requested of them. These vendors are contractually required to treat the personal data we provide as confidential, and to use the personal data only to provide the services we have requested they perform on our behalf.

Channel Partners: We may disclose your personal data related to your requests for information, quotes, and GOAT Directive products and services to our channel partners so that they can respond to your requests and offer local purchasing options and services.

Required Disclosures: We may be required to share personal data in a court proceeding, in response to a court order, subpoena, civil discovery request, another legal process, or as otherwise required by law.

Legal Compliance and Protections: We may disclose account and other personal data when we believe disclosure is necessary to comply with the law or to protect the rights, property, or safety of GOAT Directive, our users, or others. This includes exchanging personal data with other companies and organizations for fraud protection and credit risk reduction. We may also disclose personal data if requested by authorities in the event of any act or instance of local, regional, national or international emergency.

Corporate Transactions: We reserve the right to disclose and transfer your data, including your personal data:

To a subsequent owner, co-owner, or operator of the Site or successor database.

In connection with a corporate merger, consolidation, the sale of substantially all of our membership interests and/or assets, or other corporate change, including to any prospective purchasers.

The security and confidentiality of your personal data is important to us. We have certain technical, administrative, and physical security measures in place to protect your personal data from unauthorized access or disclosure and improper use.

For example, we use Transport Layer Security (TLS) encryption to protect the data collection forms on our Site. In addition, we restrict access to your personal data. Employees with access to personal data are kept up-to-date on our security and privacy practices.

It is important for you to protect against unauthorized access to your password and to your computer. Be sure to close your browser after you have completed your visit to the Site.

Please note that despite our efforts, no security measure is ever perfect or impenetrable, so we cannot guarantee the security of your personal data. To the extent permitted by applicable law, we are not responsible for circumvention of any privacy settings or security measures on or relating to the Site. Therefore, your access and use of the Site is at your own risk, and you should not expect that your personal data will always remain private. In the event that an unauthorized person compromises our security measures, to the extent permitted by applicable law, we will not be responsible for any damages, directly or indirectly, caused by an unauthorized third party’s ability to view, use or disseminate your personal data.


  • Managing Your Personal Data: You may contact to access, update, correct, and delete your personal data. We may decline to process requests that jeopardize the privacy of others, are extremely impractical or would cause us to take any action that is not permissible under applicable laws. We will make all required updates and changes within the time specified by applicable law, and where permitted under applicable law, may charge an appropriate fee to cover the costs of responding to such requests. Please remember, if you make such a request, we may not be able to provide you with the same quality and variety of products and services to which you are accustomed.
  • Cookies: If you do not wish us to collect cookies, you may set your browser to refuse cookies, or to alert you when cookies are being sent. If you do so, please note that some or all parts of our Site may then be inaccessible or may not function properly.
  • Communications: If you do not wish to receive notifications, text messages, alerts, posts, notices, emails or other communications from us or from third parties on our behalf, you can opt out of receiving such communications from us through your account settings or, to the extent applicable, by using the unsubscribe process at the bottom of such communication or by emailing us at Please be aware that it can take up to 10 or more business days to remove you from our marketing lists. If you opt out from receiving our marketing communications, you may continue to receive service-related communications, such as communications that are essential to your transactions on or through our Site.
  • Online Behavioral Advertising: If you do not want to receive behavioral advertising, you should turn on the DNT feature in your browser. Additionally, certain third-party advertising networks that deliver behavioral advertising are members of the Network Advertising Initiative (“NAI”). You can prevent NAI member companies from collecting preference data about you by visiting and following the NAI’s directions. Note that if you opt-out through the NAI, you will still receive advertising. In addition, if you opt out through the NAI and later delete your cookies, use a different browser or buy a new computer, you will need to renew your opt-out choice.

Have Questions
If you have any questions about this Privacy Policy, we will do our best to answer them promptly. You can contact us at:

If we change this Privacy Policy, we will post those changes on this page and update the Privacy Policy modification date above. If we materially change this Privacy Policy in a way that affects how we use or disclose your personal data, we will provide a prominent notice of such changes and the effective date of the changes before making them.

Store Contact Information:
Business Email:
Business Address: 605 Austin Avenue Waco, TX 76701
Business Phone Number: (254) 218-38203

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